Platforms & Markets

Platform Markets After the Digital Competition Bill

Rohan Mehta · Aug 8, 2026 · 7 min read

Ex-ante rules for large platforms will reshape bargaining with sellers, app firms and advertisers.

India is moving from case-by-case antitrust toward designated-platform obligations. The design problem is targeting gatekeeper power without freezing smaller rivals.

Self-preferencing, ranking transparency and data use are the live issues for marketplaces and app stores.